THE PUBLIC 


Brand Identity for The Public Asset Management
2025
더퍼블릭자산운용의 브랜드 아이덴티티를 재정립하여 명료하고 쾌적한 비주얼 커뮤니케이션 시스템을 구축,
신규 및 기존 고객에게 브랜드의 비전을 효과적으로 전달하고 더퍼블릭자산운용의 공신력과 차별화를 강화하는 것을 목표로 리브랜딩을 진행했습니다.

We executed a rebranding for The Public Asset Management to redefine its brand identity and establish a clear and refined visual communication system. The goal was to effectively communicate the brand's vision to both new and existing clients, while strengthening the firm's credibility and competitive differentiation.


CREATIVE DIRECTOR
RSG WORKS(Seungmi Baek)
DESIGN
RSG WORKS(Seungmi Baek), Jeongbin Ahn

READY


RSG WORKS
→ Design Consultancy based in Seoul
→ Brand/Corporate/Event/Exhibition Identity
→ Graphic Artwork, Editorial Design, Collaboration Project, etc.

SET


SEUNGMI BAEK
→ Brand Strategy Team, Hyundai Department Store Group, 2022
→ Lead designer at ORDINARY PEOPLE, 2015~2021
→ BA, Visual Communication Design, HONGIK UNIVERSITY, 2015

GO



Available for freelance or collaborative work.
If you need my portfolio, please feel free to contact me!
︎︎︎ rsg.wrks@gmail.com



SEUNGMI BAEK
→ Graphic designer based in Seoul
→ Available for freelance or collaborative work.
→ rsg.wrks@gmail.com